Virtual Advertising Professionals Panel

Title: Navigating the transitional bridge from Campus to Career

Presenters:
Pete VonDerLinn, Chief Creative Officer, Flynn
Jeremy Schwartz, Chief Creative Officer & Founder, Truth Collective
Jen Rampe, Group Creative Director, Vine Creative Studios @ Partners + Napier
Becca Post, Founder & CEO, Helen & Gertrude

Moderator: Aaron Gordon, Founder & CEO, Optic Sky Productions

Description:
The path from college to career today is a long journey of the mind with no map. The transition to a first permanent, full-time job has always required a mental shift. The career landscape is changing with dizzying speed. Most new hires get little or no career-planning help from their employers, forcing them to make it up as they go.

Join us for an interactive panel discussion with seasoned industry pros as they discuss the “transitional bridge” between college and the professional advertising world and how you, as students with amazing raw talent, can be prepared and not scared about your impending deep dive into the post graduate Advertising world.

Virtual NCBI Cultural Responsiveness Workshop

Title: Perspective, Power, and Privilege At Work

Facilitators:
Navlette James, Team Member, National Coalition Building Institute (NCBI)
Steve Jarose, Director, National Coalition Building Institute (NCBI)

Description:
What does it mean to be a "culturally-responsive" organization in this rapidly changing world, aka our "new reality"? And how well do our personal backgrounds and experiences reflect those of the places we work at?

Welcome to an insightful online, yet highly-interactive two-part series. In this first workshop, we'll assess where we and our member agencies are as our facilitators guide us through a series of activities designed to get us thinking in new ways. Coming up for part two (stay tuned for date and time) we'll look at implicit biases that may keep us from seeing a larger reality. You'll walk away with a greater sense of belonging and shared responsibility for creating thoughtful, welcoming workplaces.

Our facilitators Navlette James and Steve Jarose are from the National Coalition Building Institute (NCBI). The non-profit's mission is to eliminate racism and all forms of oppression and discrimination. They believe people are more open to dialogue when they feel valued and appreciated, rather than being made to feel guilty. Creating safe spaces to take risks, listen, and learn is what they're good at—and what we're looking forward to! Please come ready to engage.

40 Minutes & 2 Beers

Title: Media and marketing (re)volution.

Presenter:
Norma Holland, Digital Hyve, Director of Community Development
Jonathan Schoeck, Digital Hyve, Creative Director

Description:
Changing expectations about what a company can do for a brand and WHO does it to provide the most value.

Food: Cash bar,light snacks provided after the presentation.

Virtual Keynote Speaker

$0 for students and addy ticket holders, $10 for members, $15 for non-members

Title: Becoming agents + agencies of change
How inclusion impacts creativity, advertising, and beyond

Presenter:
Neisha Tweed Bell, Creative Strategist + Culture Changer, Facebook + Instagram

Description:
When we diversify our teams, we diversify our thinking, and that has an exponentially positive effect on creativity. Attend this candid virtual talk to learn what you — as an individual — can do to support and strengthen a culture that embraces all people to boost creativity, improve your work, and drive meaningful change within your organization, our industry, and the world.

Neisha Tweed Bell is an award-winning copywriter, creative director, people manager, and D&I advocate dedicated to building a culture of inclusivity at Facebook and Instagram. She got her start at Ogilvy & Mather (where she worked on the Kodak account), spent time at Publicis, taught at Miami Ad School, has deep relationships with ADCOLOR and MAIP, and was named to Essence Magazine’s ‘Woke 100 Women’ List in 2018.

MAGIC Spell Studios

Title: New tech. New facility. New standard

Presenter: A mix of faculty, students and pros.

Description:
There’s a brand new facility in Rochester enabling students and companies alike to utilize and interact with cutting edge technology. To celebrate the opening of such a game-changing place, we invite the whole advertising community to come experience MAGIC SPELL STUDIOS with tours, technical talks, RIT student demos, and a couple of special AR and VR experiences by Optic Sky Productions.

You’ll get a behind the scenes look at the cutting edge new space and see how you might be able to utilize it in your work.

Plus you’ll walk away with some tips, tricks, and inspiration

Food: Food and cash bar.

ADDY Silver Award DRIVE-IN Celebration

Description:
Join us for a drive-in theater experience to celebrate this year's two Silver Achievement Award honorees, Neil Montanus and Jim Lahue as well as recognize this year's best of winners and a tease of the 2021 American Advertising Awards theme.

Guests will get a branded RAF swag bag with the 2020 ADDY Showbook, Black Button sample bottle, and a couple other surprises.

Spots are limited so please RSVP your vehicle today. You can bring as many people as you are comfortable in your vehicle. Concessions will be open but you are welcome to bring your own food and beverage to enjoy in your car.

If you can’t make the event but want to pick up your showbook, will be distributing them from 5pm - 7pm.

KEYNOTE EVENT

Title: Attention is Everything

Presenter:Carly Potock, Google, Global Creative Partnerships Team Lead

Description:
The world of advertising is constantly evolving, but every platform has one thing in common - consumers aren’t there to watch your ad. Successful brands raise their hands for a chance to compete in the attention economy, boldly winning the attention of their audiences by trusting the trifecta of creativity, data, and gut.

Takeaway/learnings: Carly will tell us how to win the attention of audiences through creative, data, and gut.

Carly has dedicated her career to democratizing video storytelling, enabling brands of all sizes to connect with consumers using today’s most authentic form of media - digital video. She is a builder and thought-leader, recognized for her work as the founding member behind multiple teams at Google committed to bridging the gap between data and creativity to tell effective stories.

Food: Passed appetizers,snacks and cash bar.

Notes:Doors at 6 pm, networking and snacks 6-7 pm, presentation starts promptly at 7 pm

Breakfast Talent Panel with Partners + Napier

Title: Talent Evolution: Going Beyond the Book

Panelists:
Bennett D. Bennett, Editor in Chief, The Gradient Group
Sanji Moore, VP People and Operations, Praytell
Tiffany Edwards, Engagement + Inclusion Director, Droga5
Rob Kottkamp, Chief Creative Officer, Partners + Napier

Description:
Talent and creativity can come from anywhere. Our featured guests will take us through how some of the best advertisers can take unconventional paths to success and how your agency can find and promote talent from everywhere.

Food: Coffee + light breakfast will be provided.
Midtown Parking Garage will be validated

H/APPY Hour Celebration

Description:
As we evolve, hopefully there is one thing we'll never evolve out of—a good old-fashioned happy hour. Join us to celebrate the end of another RAD Week, catch up with old friends and maybe make some new ones. Along with special guest bartenders, tips will benefit Yoga 4 A Good Hood.

Food: Coming soon...

Music: Coming soon..