Senior Associate Director, Digital Strategies

University of Rochester

As a senior member of the marketing communications team in the Office of Advancement, the Senior Associate Director of Digital Strategy and Engagement oversees an innovative new media strategy in alignment with, and in support of, annual philanthropy and engagement goals. Reporting to the Executive Director for Annual Giving and Alumni Communications, and in collaboration with the Associate VP for Communications, Marketing and Constituent Engagement, the primary function of the Senior Associate Director is to develop, design, and implement a brand-consistent and unified digital-first strategy to include online, social media, and mobile technologies.

The Senior Associate Director of Digital Strategy and Engagement will communicate to and engage with various established audiences and constituents including alumni, donors and friends using current and emerging media platforms. This work will strategically support and enhance all areas of the Advancement program including marketing communications, volunteer management, alumni outreach, engagement measurement analysis and philanthropy.

The Senior Associate Director will lead efforts to employ the best practices for engagement with all stakeholder groups, devise metrics, and create a system for measuring the success of these efforts. S/he will undertake social media and mobile-first initiatives, leading the development of a robust and multi-faceted presence on leading social media platforms with the goal of raise awareness of the University’s activities and moving constituents to feel more connected with their alma mater.
This position is a valued member of the marketing communications team for the Advancement program and as such will have responsibility for the leading the overall management of digital platforms and tools on behalf of the entire program. This will require great collaboration with colleagues across all units and will include the creation of engaging and appealing website content, digital marketing communications and email marketing, defining best practices for social media engagement and coordinating with the Senior Associate Director of Digital Media for the University, understanding how to leverage emerging and existing platforms and tools (e.g. EverTrue and iModules), analysis of campaigns, and growing digital alumni data.

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