Weed is a Commodity
Featuring: Carrie Riby, Strategic Planning Director at at Verdant Brand Communications
Unlike pharmaceuticals or your favorite spirits, cannabis is nothing more than a plant. If properly grown and cured, whole flower products vary by strain at most. So how do you break in, stand out, and create differentiation for up-and-coming brands in this new 'green' world?
Carrie Riby, Strategic Planning Director at at Verdant Brand Communications brings to light the trials and tribulations of marketing a quasi-legal commodity product in the most talked about industry to come about since the dot com boom
Cash admission at the door: $3 members/ $5 non-members / $1 students
Good Luck will remain open until 8pm for attendees.