Rochester Advertising Federation - page 5

On the Side Expo with Aaron Gordon

As a growing company and an edgy brand, Optic Sky Productions understands the benefits of being associated with an event like On the Side Expo. They are artists, and they want to support artistry at every possible opportunity. Like many RAF members, Optic Sky founder…

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Why RAF?

Why RAF? By Kelly Chapman Membership Has its Privileges You probably remember when American Express used that slogan. I sure do. Now, as VP of Membership for the RAF, that slogan means more to me than ever before. A large part of the responsibilities of…

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Two District 2 ADDY Submissions Named National Winners

We are pleased to share that, two months after we hosted our ADDYs Show here in Rochester, the National AAA Winners have been announced. Congratulations to Cohber, Inc. for their Fuel 16: Lost & Found win as well as Dixon Schwabl for their Root Catering Station…

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Inspiration & Collaboration from the ADDYs

Planning a major event for 500 people is no easy task – especially when you have a family and a full time job also demanding your attention. Multiply that by three and four times and you’ve got Bob and Shannon. This dynamic duo has been…

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20MAAB with Sir Rocha Says: How to Grow Your Blog, Like a Boss

We were lucky enough to have Sir Rocha Says (sirrochasays.com), a local Rochester, NY food & drink blogger, join us for our April 20MAAB. She shared 5 key lessons relative to how she build her personal brand, increased her readership and social media following in…

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2016 District 2 ADDY Award Winners Announced

Like our annual Rochester ADDY Awards, the District 2 ADDY Awards have been announced. And Rochester was well represented, with 17 of our local entries winning Gold and Silver awards at the district level. Congratulations to all!   Truth Collective: Press on Campaign (B-to-B) for Kodak…

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RAF Inspired: Comfortably Numb vs. Uncomfortably Alive

Comfortably Numb vs. Uncomfortably Alive  (or Ode to Creativity) By Jasna Bogdanovska As I am writing this, Comfortably Numb by Pink Floyd is playing in the background. I have always loved this song, the deep, poetic meanings of the lyrics and the fierceness of the…

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RAF 25: Return on Innovation

The RAF is officially 25 years old. We can rent a car now if we want to. 25 years for any organization is an achievement (certainly if it’s 100% run by volunteers) and we’re still making our mark on the industry as it continues to…

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Judges Feedback – 25th Annual ADDYs

The awards have been handed out and, without a doubt, our creative community is still buzzing from the excitement of seeing the grit and the glory of their work showcased – already thinking of how they can top this year’s work next year. Check out what our judges…

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Celebrating the 25th Annual ADDY Awards

This year marked the 25th annual ADDY Awards. On Friday, March 18 our creative community came together to celebrate our grit and our glory. And what a record breaking year it was! With more than 400 entries received, we awarded 94 ADDYs throughout the night – the…

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