Rochester Advertising Federation - page 4

ADDY Insider Tips

Hey there ADDY animals, How’s entry deadline week coming along? Stressed? Scrambling at the last minute? Don’t even know where to start? Looking for some pro tips? Your procrastination is about to pay off. We’ve tapped the indispensable brain of former RAF president Joe Mayernik…

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ADDY Never Sleeps

“You look tired.” – said everyone I talk to. It’s probably the bags under the eyes but at least I came by them honestly. Because for our organization (like most volunteer based groups), strategizing, mobilizing, and awards show prep never stops. Luckily, neither does the…

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Don’t work in advertising? No problem.

By Falynne Smith, public relations chair, Board of Directors, RAF I don’t work in advertising. I’ve never created a commercial, I don’t share an office with those creative guys with the thick black-rimmed glasses and I definitely don’t know how to use InDesign. I’ve actually…

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RAF 20 Minutes & A Beer :: A Deliberate Life w/ Matt Smythe & Grant Taylor

As we dive headfirst into the holiday season that for many of us in this industry is filled with equal parts celebrating with family & friends and working to meet the demands of clients with last remnants of budget dollars to spend, I found it…

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Calling all artists who love bikes for Spokes & Ink 2012

The Genesee Center for the Arts & Education is proud to announce the second annual Spokes & Ink Bike and Poster Fest. After a great showing last year, the training wheels are off and we’re gearing up for another wild ride. And key to the…

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2012 State of the RAF

The 2012 state of the RAF. My last address I get to give as president, and I am leaving on a high note. I soon pass the presidential torch to T.C. Pellett. The Marketing guru over at the Monroe County Parks Dept. As a non-agency…

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Your first year out: Five tips for new freelancers (and the folks who work with them)

By Jonathan Everitt – originally presented during “20 Minutes & A Beer,” 3/20/12 As life decisions go, making the jump to self-employment is a biggie. There are so many risks and rewards to weigh. And lots of things you’ll learn as you go. In January…

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Six more weeks of winter, but only one week left to enter your work in the #RAFaddys

Six more weeks of winter, but only one week left to enter your work in the #RAFaddys

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TOP 10 REASONS YOU SHOULD SUBMIT WORK AND ATTEND THE ADDYS

#10 – As part of the “No Creative Left Behind” program, all submissions will be displayed online before the event. #9 – It’s one more opportunity to be able to write off a whole evening of partying as a business expense. #8 – Where else…

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“BUT THEY ALWAYS WIN!”

The problem with awards and awards competitions is that there’s the inevitable win or lose factor. Our annual ADDY awards are no different. And when you’re trying to maintain a mission of building up our incredible creative community, it’s hard to make everyone happy. But…

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