Rochester Advertising Federation - page 4

RAF Inspired: Comfortably Numb vs. Uncomfortably Alive

Comfortably Numb vs. Uncomfortably Alive  (or Ode to Creativity) By Jasna Bogdanovska As I am writing this, Comfortably Numb by Pink Floyd is playing in the background. I have always loved this song, the deep, poetic meanings of the lyrics and the fierceness of the…

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RAF 25: Return on Innovation

The RAF is officially 25 years old. We can rent a car now if we want to. 25 years for any organization is an achievement (certainly if it’s 100% run by volunteers) and we’re still making our mark on the industry as it continues to…

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Judges Feedback – 25th Annual ADDYs

The awards have been handed out and, without a doubt, our creative community is still buzzing from the excitement of seeing the grit and the glory of their work showcased – already thinking of how they can top this year’s work next year. Check out what our judges…

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Celebrating the 25th Annual ADDY Awards

This year marked the 25th annual ADDY Awards. On Friday, March 18 our creative community came together to celebrate our grit and our glory. And what a record breaking year it was! With more than 400 entries received, we awarded 94 ADDYs throughout the night – the…

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RAF Inspired: On Being a Design Educator

On Being a Design Educator By Sherri Baker Hamilton As teaching has recently evolved into my full-time gig, I’m frequently asked, “Do you like teaching?” At face value, the answer is simple. Yes. Of course! Who wouldn’t enjoy being a catalyst for the proverbial “clicking…

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Golden Memories

Fuzzy Recollections of the Very First Addy Awards By Kate Sonnick Let’s see…Stiller & Meara. A florist with a wolf’s head. And a room full of what appeared to be every semi-conscious body from the Rochester ad scene. At least that is my fuzzy recollection…

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RAF Inspired: The Copycat

RAF Inspired: The Copycat By Carolyn Stiles I’m a copycat. Did an image of your younger sibling, obnoxiously mimicking you pop into your head? Culturally, the word copycat or copy, has a rather negative connotation attached to it. According to your typical English dictionary, I…

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20MAAB Recap: 5 Truths and a Lie about Planning

On December 15, 2015, John Roberts joined us for 20MAAB to figure out why planning matters, and what to do without the planner or strategist. Check out what some of the attendees learned and thought of the presentation! Special thanks to Pete Wayner for filming and…

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RAF Inspired: Music, Art, People – Perspective

RAF Inspired: Music, Art, People – Perspective By James Farley What inspires me? What a fantastic question to think on. If you were to ask someone that knows me well, you may hear quite a few different answers. Some would say music. Others art. Some…

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RAF Inspired: Inspiration comes from gratitude

RAF Inspired: Inspiration comes from gratitude. By Katelin Pellett Back in January 2011, I opened to page one of a new journal given to me for Christmas, and wrote “A year of thank yous” at the top. In an effort to be more disciplined about…

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