Rochester Advertising Federation - page 4

RAF Members Win Big at District 2 Awards

The ADDYs may have been a month ago, but the winning has not subsided for several RAF members. Below is a list of RAF ADDY winners who also brought home either silver or gold in the District 2 awards. An interesting item of note is that…

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Winners of the 2015 RAF American Advertising Awards

The 2015 ADDYs have come and gone, but in its wake are memories of a fantastic celebration for our vibrant creative community, and a plethora of brilliant creative work. Below is a complete list of the winners from the awards show that took place last…

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How to Submit Your 2015 ADDYs

There was a great deal of ADDY knowledge shared at 20MAAB last week. RAF Past-President Jeremy Schwartz took the mic and walked the audience through the online submission process–explaining all of the ins and outs of the system that was created by the American Advertising…

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The awards continue to roll in for RAF ADDY Winners

The 2014 RAF American Advertising Awards were a celebration to remember, but the celebrating isn’t quite over yet for some of our ADDY winners. After our local awards, all Gold ADDY winners and many Silver ADDY winners were forwarded along for District 2 judging. We…

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The ADDYs have come and gone…so now what for the RAF?

Now that the dust has settled and winning entries have moved on to the District 2 AAF competition, let’s take a moment to once again to reflect on our American Advertising Award / ADDYs celebration a couple weeks ago. We owe the Rochester ad community…

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Let’s Start the Super Bowl Ad Replay Now!

The Super Bowl Ad Replay may be a week away, but current ad trends allow us to start the show early. Every year it seems that more and more brands are releasing their commercials before the Super Bowl. And if not the ads themselves, brands…

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The Current State of Instagram: Will Advertising Ruin It?

Advertising has not been overly kind to the major social networks. Facebook ads have improved with the newsfeed capabilities, but there was a long period of suffering through ineffective sidebar ads. Twitter’s promoted tweets, accounts and trends can come across as intrusive, while the company…

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20 Minutes & a Podcast #1: Sustainability Marketing

Did you miss the first 20 Minutes & a Beer last week? No worries, because the RAF has you covered, for this week and for all future 20MAABs. This the inaugural episode of 20 Minutes & a Podcast, a discussion that is meant to service…

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The RAF is hard at work.

In these days of governmental shutdowns, I knew I needed to finally log onto this blog as the new RAF President and let our membership know that The Rochester Advertising Federation has been hard at work to kick off the new cycle of programming geared…

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ADDY Insider Tips Part II – Open Before 2014 Edition

When you’re running an event you say to yourself and the committee a million times, “we have to remember this for next year.” Most of the time you forget anyway. Hence, your wonderful committee. So while we covered some of these ADDY tips just a…

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