Archive for Writing

RAF Inspired: Back To Basics

RAF Inspired: Back To Basics By Chelsea Wagner I’m sorry for the misleading title, but the link you just clicked is actually not an Ina Garten fan fiction essay. If that is what you’re looking for, why? What kinds of elegant food preparation and easy…

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RAF 20 Minutes & A Beer :: A Deliberate Life w/ Matt Smythe & Grant Taylor

As we dive headfirst into the holiday season that for many of us in this industry is filled with equal parts celebrating with family & friends and working to meet the demands of clients with last remnants of budget dollars to spend, I found it…

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The Strategy of Basketball

I loved to play basketball when I was younger. Though I wasn’t very good at it. My size and skill earned me the nickname “handicap” but I still enjoyed to play. Some of my fondest memories growing up centered around playing pick up basketball at…

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February 20 Minutes & a Beer Recap

Recap of Website Usability at 20 Minutes and a Beer.

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Get Your Freak On.

Be judgmental. We insist. That’s what I told the 6 judges from various disciplines that judged the work for the 2010 Addy Awards. And well RAF members, we had a very successful first day here in the suburbs of Chicago, Illinois. They combed through all…

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Simple, short, and sweet. Period. The end.

Brevity is de rigueur for PR professionals, especially when it comes to pitching—both traditional journalists and bloggers. And while we’re now using social media to assist with these efforts, these tools have created an entirely new dimension of brevity. A leader in the PR and…

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