Archive for Uncategorized

Freelancer Spotlight: David LeVant

David is a freelance copywriter, creative director, and marketing strategist—but he’ll tell you that 99% of the time people pay him to write things that help them sell stuff. Since beginning his career in 1988, David’s objective has been to help companies communicate more effectively…

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Rochester Advertising Federation Announces Return of Second Annual R/ADWEEK

The Rochester Advertising Federation (RAF) is proud to announce the second annual R/ADWEEK returning to Rochester November 5-9, 2018. Presented by the Rochester Advertising Federation, R/ADWEEK is a five-day series of special events and programs featuring local and national creative leaders and speakers. The goal…

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Freelancer Spotlight: Michael Donohoe

Michael Donohoe is a freelance digital marketing consultant, serving primarily as a marketing project manager and producer.  He runs a small consulting/advertising firm called Something to Say Communications from his home office and is currently a “solopreneur.” Over the past twenty-five years, Michael’s held marketing and…

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Freelancer Forum: An opportunity to work on YOUR brand

Last week, we held our second Freelancer Forum, an event meant to highlight and spur discussion around a topic pertinent to freelancers. Attendees gathered around the stage at Skylark Lounge to hear a panel of five local entrepreneurs and experienced freelancers discuss their approach to…

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Freelancer Spotlight: Chris Lyons, Illustrator & Professor at RIT

Chris Lyons is an illustrator, teacher, and ballplayer. He gets to draw for great clients (The New York Times, Pentagram, The Smithsonian, The USPS, The World Wildlife Fund), teach incredible students (RIT), and play basketball every morning with guys WAY better than him. His work…

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A Day With David Carson- Graphic Design Innovator

A Day With David Carson- Graphic Design Innovator (well, 36.5 hours to be exact) By Bob Charboneau, RAF President Carson flew in about 9:15 Thursday night from LAX by way of Chicago, his flight delayed two hours and barely making his connection. He looked hungry and…

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Just Enter the Project.

Just Enter the Project. “The post-grad, real world newbie’s guide to the RAF ADDY’S and Beyond” Guest blog by Sarah Cipro This is my first blog post…like ever. Do I start with my name? or will there be an introduction to who I am before?…

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RAF Inspired: Learning from my students

RAF Inspired: Learning from my students By Carolyn Lagoe Who inspires me? My students. I’ve had the great fortune of teaching for the past nine years. I began teaching as a means to an end. My education would be financially supported if I taught two…

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Creating a Campaign that is ADDY Worthy

Guest Blog by Fontaine Rittelmann As I walk down the halls of Rochester Institute of Technology (RIT), I am surrounded by the great achievements from students past. I cannot help but to feel inspired when I see the award-winning projects plastering the walls. As a student…

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RAF Inspired: Inspiration is intention

Guest Blog by Bob Bailey  When I think about inspiration, I think of two types. The first is when I’m mentally stuck and need a jolt—a shift of mind—new perspective on my situation for greater vision of possibility. You know, go for a run, crank…

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