Archive for Uncategorized

Creating a Campaign that is ADDY Worthy

Guest Blog by Fontaine Rittelmann As I walk down the halls of Rochester Institute of Technology (RIT), I am surrounded by the great achievements from students past. I cannot help but to feel inspired when I see the award-winning projects plastering the walls. As a student…

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RAF Inspired: Inspiration is intention

Guest Blog by Bob Bailey  When I think about inspiration, I think of two types. The first is when I’m mentally stuck and need a jolt—a shift of mind—new perspective on my situation for greater vision of possibility. You know, go for a run, crank…

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Deathwish: We nearly hospitalized our producer for an ADDY

Deathwish: We nearly hospitalized our producer for an ADDY Guest Blog by Christopher Coe I remember hearing of the RAF ADDY’S as far back as my first year of undergrad. It was Spring in Rochester as Juniors and Seniors scrambled around the building having prints…

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RAF Inspired: Seeing the competitive side of creativity

Seeing the competitive side of creativity By Rachel Spence People gain inspiration from many things every day. Waking up to birds chirping in the morning light. Daily commutes with the rolling hills and the world flying by. Watching shadows being cast by the afternoon sun…

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RAF Inspired: Country Roads

Country Roads By Nicole Henry A while back, our chief strategy officer at Butler/Till published a post on LinkedIn about the importance of finding the white space in your day, week, life; about needing to find those moments where you’re able to disconnect and reflect….

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Beyond the Side: Impostor Syndrome

Beyond the Side: Impostor Syndrome By Stacey Rowe Full disclosure: I have an interesting history with public restrooms and the ADDY Awards. The first year I attended, I fell asleep in the Convention Center bathroom for three hours. Since the building was locked, the custodians…

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Freelance Firsthand

A month ago we hosted our second annual Freelance Fresh – an event geared to inform and inspire local freelancers and helping to facilitate connections between our freelance community and local agencies and companies who may be in need of their services. We sat down…

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Celebrating On the Side Expo on August 4th

Stacey Rowe began teaching herself how to paint in junior high while on a family vacation; and she refuses to acknowledge the year because she looks a lot younger than her actual age. Rowe eventually received instruction in the form of what her father describes…

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On the Side Expo with Aaron Gordon

As a growing company and an edgy brand, Optic Sky Productions understands the benefits of being associated with an event like On the Side Expo. They are artists, and they want to support artistry at every possible opportunity. Like many RAF members, Optic Sky founder…

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Why RAF?

Why RAF? By Kelly Chapman Membership Has its Privileges You probably remember when American Express used that slogan. I sure do. Now, as VP of Membership for the RAF, that slogan means more to me than ever before. A large part of the responsibilities of…

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