Archive for Students

ADDY Insider Tips Part II – Open Before 2014 Edition

When you’re running an event you say to yourself and the committee a million times, “we have to remember this for next year.” Most of the time you forget anyway. Hence, your wonderful committee. So while we covered some of these ADDY tips just a…

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Get Your Freak On.

Be judgmental. We insist. That’s what I told the 6 judges from various disciplines that judged the work for the 2010 Addy Awards. And well RAF members, we had a very successful first day here in the suburbs of Chicago, Illinois. They combed through all…

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RAF student member takes home national ADDY gold!

Huge props to David Nardone who scored some more hardware for his trophy shelf at the national ADDY Awards Show & Gala in Atlanta last weekend. David took home National ADDY Gold for his “Houdini” poster series for the Museum of Magic. David also won…

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Hyper-targeting is a game-changer.

Introducing the magazine for the totally selfish. Ever been reading a magazine and wish you didn’t have to skip through all the crap? You know, the articles that no one with a pulse reads. Mine Magazine, a collabo between Time Inc. and Lexus tailors all…

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RIT's Young Guns: Escape from Rochester?

Nice story in RIT’s news and events column about the award-winning next generation of creative talent the school is putting out. But the real question is: what can we do to keep these hot shots from performing a disappearing act and instead stay right here…

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What do you want?

I’ll start by saying I’ve seen this approach succeed twice in the past 3 months, so I’m starting to believe that there may be some merit to it. I’ve found that clearly identifying and making known what you want out of a situation can do…

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You're invited: 10th annual student portfolio review

Thursday, April 2, 2009 6:00 to 9:00 p.m. Post Central & The Studios at Linden Oaks, 170 Linden Oaks (base level), Rochester, NY 14625 The RAF created this event to assist in preparing our future creative talent in the fields of graphic design, advertising, new…

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Love for LinkedIn

I’m going for a job interview this week. I know the name of my interviewer and her organization. Within 2 minutes I expect to know her background, what she looks like, and whether or not I know anyone who knows her. Yes, I’m talking about…

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Creative SPEEDATE sold out!

We’re excited to announce that the RAF Creative SPEEDATE event is officially sold out! On Monday February 9th, 64 college students and 32 creative professionals from our community will be coming together speedate-style at John Myers Photography to participate in this annual event. Stay tuned…

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Kodak.com shows the way

Keeping a strong idea intact through each stage of the creative development process isn’t for sissies. But if you think its tough when developing a print ad, try designing a homepage. The process begins with good intentions – make it intuitive, prioritize messaging, retain the…

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