Archive for Social Media

The Current State of Instagram: Will Advertising Ruin It?

Advertising has not been overly kind to the major social networks. Facebook ads have improved with the newsfeed capabilities, but there was a long period of suffering through ineffective sidebar ads. Twitter’s promoted tweets, accounts and trends can come across as intrusive, while the company…

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Simple, short, and sweet. Period. The end.

Brevity is de rigueur for PR professionals, especially when it comes to pitching—both traditional journalists and bloggers. And while we’re now using social media to assist with these efforts, these tools have created an entirely new dimension of brevity. A leader in the PR and…

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"Free" advertising?

When it comes to social media, some people are keen on writing about the pecan-encrusted tilapia or risotto Milanese they had for dinner. Others—nearly 20 percent of them—are tweeting about brand names or products, according to the “Twitter chief scientist” at Penn State University. He…

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Why agency sites (mostly) stink, and an announcement…

Ok. They don’t uniformally stink. If you want to quickly assess the type of work an agency considers “great”, they can be useful. But visit half a dozen. Right now, I’ll wait here. Struck by the overwhelming sameness? Like a template was handed out at…

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Roc Rocks!

Rochester is home to considerable communications talent. On the heels of yet another successful Addy Award ceremony, the Public Relations Society of America Rochester Chapter celebrated the 20th year of its annual PRism Awards program. The event was held on June 11 at Casa Larga…

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Touchpoints

I’ve been noticing something about today’s popular media: people want to consume their favorite music/tv shows/movies in as many ways as possible. They want to watch it, listen to it, share it with friends, learn more about every aspect of it. Smart marketers have created…

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The art of WOM

It was tough getting back to the grind yesterday after a relaxing Memorial Day weekend, which began with a family visit in Connecticut (truly there’s no place like home, but only in small doses…). I grew up in a small town surrounded by state forest…

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RAF board members honored; Hayzlett tweets at Ad Council luncheon

We are super proud that not one, but TWO RAF board members will be honored at the Ad Council’s annual Spring Luncheon Celebration on Wednesday, June 3, 2009 at the Hyatt Regency Rochester. Matt Jones of Wegmans and John Myers of John Myers Photography will…

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Social media for change

In my previous blog post, I wrote about Twitter…particularly about its growth rate and how it competes with Facebook. That was not very long ago and, yet, so much has happened since. Oprah endorses the micro-blogging site; Ashton Kutcher is the first to exceed one…

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Add This!

My new must-have website feature? “Add/Share this” button. You know what I’m talking about… you get to the end of a really good article or funny video, and you think, “I have got to pass that along!” Click one little button, and bingo – it…

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