Archive for RAF

Repping the RAF: The Intern’s Experience

Repping the RAF: The Intern’s Experience By Courtney Downing It was a “first” for all of us. This was the first time the Rochester Advertising Federation offered an internship and my first time working with multiple professionals from top marketing companies. We all didn’t know…

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New benefit for RAF members

We’re excited to announce a new partnership between the RAF and Nazareth College that directly benefits RAF members. This partnership provides RAF members with preferred access to any of the Nazareth College School of Management master-level graduate programs, which include Human Resource Development, Human Resource…

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A note from your RAF President

How is it the end of December already? A note from the RAF President   What does the High Falls ghost, a mountain in Colorado and Nathaniel Rateliff & The Night Sweats have in common? Well, not much, except that your RAF board members have…

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Beyond the Side: Impostor Syndrome

Beyond the Side: Impostor Syndrome By Stacey Rowe Full disclosure: I have an interesting history with public restrooms and the ADDY Awards. The first year I attended, I fell asleep in the Convention Center bathroom for three hours. Since the building was locked, the custodians…

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Two District 2 ADDY Submissions Named National Winners

We are pleased to share that, two months after we hosted our ADDYs Show here in Rochester, the National AAA Winners have been announced. Congratulations to Cohber, Inc. for their Fuel 16: Lost & Found win as well as Dixon Schwabl for their Root Catering Station…

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Celebrating the 25th Annual ADDY Awards

This year marked the 25th annual ADDY Awards. On Friday, March 18 our creative community came together to celebrate our grit and our glory. And what a record breaking year it was! With more than 400 entries received, we awarded 94 ADDYs throughout the night – the…

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The ADDYs have come and gone…so now what for the RAF?

Now that the dust has settled and winning entries have moved on to the District 2 AAF competition, let’s take a moment to once again to reflect on our American Advertising Award / ADDYs celebration a couple weeks ago. We owe the Rochester ad community…

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The Current State of Instagram: Will Advertising Ruin It?

Advertising has not been overly kind to the major social networks. Facebook ads have improved with the newsfeed capabilities, but there was a long period of suffering through ineffective sidebar ads. Twitter’s promoted tweets, accounts and trends can come across as intrusive, while the company…

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20 Minutes & a Podcast #1: Sustainability Marketing

Did you miss the first 20 Minutes & a Beer last week? No worries, because the RAF has you covered, for this week and for all future 20MAABs. This the inaugural episode of 20 Minutes & a Podcast, a discussion that is meant to service…

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The RAF is hard at work.

In these days of governmental shutdowns, I knew I needed to finally log onto this blog as the new RAF President and let our membership know that The Rochester Advertising Federation has been hard at work to kick off the new cycle of programming geared…

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