Archive for media

November's 20 Minutes & a Beer now on Vimeo

In case you missed last weeks mobile ad presentation from Butler/Till’s Mike Davis, we recorded and uploaded it to Vimeo. Watch it below or visit http://vimeo.com/17042914 20 Minutes & A Beer is an educational/social program started by the RAF as a way to showcase our…

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Get Your Freak On.

Be judgmental. We insist. That’s what I told the 6 judges from various disciplines that judged the work for the 2010 Addy Awards. And well RAF members, we had a very successful first day here in the suburbs of Chicago, Illinois. They combed through all…

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Touchpoints

I’ve been noticing something about today’s popular media: people want to consume their favorite music/tv shows/movies in as many ways as possible. They want to watch it, listen to it, share it with friends, learn more about every aspect of it. Smart marketers have created…

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Rochester's City Newspaper Ducks the Trend

The “newspaper deathwatch” tale must be the year’s best covered story. In last week’s installment, the Boston Globe faced extinction while Sen. John Kerry convened hearings to discuss how the industry might be preserved (surely a coincidence). So when you find a newspaper succeeding, it’s…

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Hyper-targeting is a game-changer.

Introducing the magazine for the totally selfish. Ever been reading a magazine and wish you didn’t have to skip through all the crap? You know, the articles that no one with a pulse reads. Mine Magazine, a collabo between Time Inc. and Lexus tailors all…

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I want a young man with a good income

Ok, I personally don’t. What I mean is that many companies want to—and have always wanted to—reach relatively affluent young men. It’s the golden demographic. Guys with disposable income that they readily spend on beer, gadgets, and shower gel that they hope will have hordes…

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Stop! My ears are bleeding

Ad Age reported on March 16th that a California state rep introduced has H.R. 6209. It is also pleasantly known as the “Commercial Advertisement Loudness Mitigation Act”. What do they want? Softer commercials. When do they want it? During their favorite television shows. While I…

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