Archive for Interactive

February 20 Minutes & a Beer Recap

Recap of Website Usability at 20 Minutes and a Beer.

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New Yahoo! Site is Mega Helpful

Yahoo!’s use of “mega drop-down” navigation provides great usability.

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Next Step Junkie

Action items make webpages more user-friendly.

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Should advertisers invest in an iPhone application?

Everyone is clamoring about the new iPhone 3Gs and, more importantly, the iPhone 3.0 software update. And with good reason. It’s a powerful new upgrade to one of the best smartphones on the market. Video capabilities, built-in turn-by-turn GPS, internal compass, FM transmitter, MMS capabilities…

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RAF student member takes home national ADDY gold!

Huge props to David Nardone who scored some more hardware for his trophy shelf at the national ADDY Awards Show & Gala in Atlanta last weekend. David took home National ADDY Gold for his “Houdini” poster series for the Museum of Magic. David also won…

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Don't Interrupt Me; Do Entertain Me

Interesting alternative to traditional interruption advertising spots.

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Add This!

My new must-have website feature? “Add/Share this” button. You know what I’m talking about… you get to the end of a really good article or funny video, and you think, “I have got to pass that along!” Click one little button, and bingo – it…

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The Barbarian Group's Adventure

“Holy crap! I’m really glad someone is working on that!.” That’s the response The Barbarian Group (TBG) hopes to elicit from visitors to the GE adventure blog . It details behind the scenes action at client General Electric. Works like this: TBG goes on field…

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I want a young man with a good income

Ok, I personally don’t. What I mean is that many companies want to—and have always wanted to—reach relatively affluent young men. It’s the golden demographic. Guys with disposable income that they readily spend on beer, gadgets, and shower gel that they hope will have hordes…

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Post with Purpose

Engage people online with good information and next steps.

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