Archive for Insight - page 3

The Barbarian Group's Adventure

“Holy crap! I’m really glad someone is working on that!.” That’s the response The Barbarian Group (TBG) hopes to elicit from visitors to the GE adventure blog . It details behind the scenes action at client General Electric. Works like this: TBG goes on field…

Continue reading →

I want a young man with a good income

Ok, I personally don’t. What I mean is that many companies want to—and have always wanted to—reach relatively affluent young men. It’s the golden demographic. Guys with disposable income that they readily spend on beer, gadgets, and shower gel that they hope will have hordes…

Continue reading →

Star Wars title designer in ROC

Looking for something to do this weekend? The man who designed credit sequences for Star Wars, Taxi Driver, the Exorcist among other film classics, will be at the Eastman House this Saturday at 8:00 pm. Title Designer Dan Perri, will present a selection of his…

Continue reading →

What do you want?

I’ll start by saying I’ve seen this approach succeed twice in the past 3 months, so I’m starting to believe that there may be some merit to it. I’ve found that clearly identifying and making known what you want out of a situation can do…

Continue reading →

A picture is worth a thousand copywriters

Over the last couple of days, some very nice things have been written about the copy that is part of the Dundee Ales & Lagers rebranding. It’s been very gratifying…and a little embarrassing. But here’s some insight into what we, on the Dundee team, knew….

Continue reading →

Meet Gary, Social Media Ninja

Gary Vaynerchuk owns a wine shop in New Jersey named the Wine Library, and also happens to be a social media expert. Now, I understand that you can’t swing a dead cat on the web these days without hitting a “social media expert”, but Gary’s…

Continue reading →

What's your pepperoncini?

Something crosses my mind every time I get a pizza from Papa John’s. I’m just fascinated by the fact that with every single pizza, they include a pepperoncini pepper in the box. I know, I know…the marginal cost of this is probably a penny per…

Continue reading →

Page 3 of 3 1 2 3