Archive for Innovation

RAF Inspired: Comfortably Numb vs. Uncomfortably Alive

Comfortably Numb vs. Uncomfortably Alive  (or Ode to Creativity) By Jasna Bogdanovska As I am writing this, Comfortably Numb by Pink Floyd is playing in the background. I have always loved this song, the deep, poetic meanings of the lyrics and the fierceness of the…

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RAF 25: Return on Innovation

The RAF is officially 25 years old. We can rent a car now if we want to. 25 years for any organization is an achievement (certainly if it’s 100% run by volunteers) and we’re still making our mark on the industry as it continues to…

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Why agency sites (mostly) stink, and an announcement…

Ok. They don’t uniformally stink. If you want to quickly assess the type of work an agency considers “great”, they can be useful. But visit half a dozen. Right now, I’ll wait here. Struck by the overwhelming sameness? Like a template was handed out at…

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New Yahoo! Site is Mega Helpful

Yahoo!’s use of “mega drop-down” navigation provides great usability.

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Roc Rocks!

Rochester is home to considerable communications talent. On the heels of yet another successful Addy Award ceremony, the Public Relations Society of America Rochester Chapter celebrated the 20th year of its annual PRism Awards program. The event was held on June 11 at Casa Larga…

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Don't Interrupt Me; Do Entertain Me

Interesting alternative to traditional interruption advertising spots.

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Hyper-targeting is a game-changer.

Introducing the magazine for the totally selfish. Ever been reading a magazine and wish you didn’t have to skip through all the crap? You know, the articles that no one with a pulse reads. Mine Magazine, a collabo between Time Inc. and Lexus tailors all…

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The Barbarian Group's Adventure

“Holy crap! I’m really glad someone is working on that!.” That’s the response The Barbarian Group (TBG) hopes to elicit from visitors to the GE adventure blog . It details behind the scenes action at client General Electric. Works like this: TBG goes on field…

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I want a young man with a good income

Ok, I personally don’t. What I mean is that many companies want to—and have always wanted to—reach relatively affluent young men. It’s the golden demographic. Guys with disposable income that they readily spend on beer, gadgets, and shower gel that they hope will have hordes…

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Small agencies rescue the country

Can small agencies help us out of the recession? Alex Bogusky thinks so, based on their capacity to behave entrepreneurially in a way big shops can’t. Here’s a quote from his AdAge article: The reality is they (small shops) can do things for their clients…

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