The Rochester Advertising Federation (RAF) is proud to announce the second annual R/ADWEEK returning to Rochester November 5-9, 2018. Presented by the Rochester Advertising Federation, R/ADWEEK is a five-day series of special events and programs featuring local and national creative leaders and speakers. The goal…
AAF’s 2017 Government Affairs Conference Advocacy and Action: Advertising Day on the Hill Mark your calendars for Thursday, March 30, 2017 for AAF’s 2017 Government Affairs conference Advocacy and Action: Advertising Day on the Hill. This event is free to any AAF member who would…
Rochester is fortunate to be built on a community of non-profits and generous individuals. Which makes it the perfect city for a well-intentioned man-bun to kick-off Farley’s Friends, a newly formed 501(c)(3) nonprofit organization geared toward fostering philanthropic friendships in our community. RAF member, local…
Stacey Rowe began teaching herself how to paint in junior high while on a family vacation; and she refuses to acknowledge the year because she looks a lot younger than her actual age. Rowe eventually received instruction in the form of what her father describes…
As a growing company and an edgy brand, Optic Sky Productions understands the benefits of being associated with an event like On the Side Expo. They are artists, and they want to support artistry at every possible opportunity. Like many RAF members, Optic Sky founder…
This year marked the 25th annual ADDY Awards. On Friday, March 18 our creative community came together to celebrate our grit and our glory. And what a record breaking year it was! With more than 400 entries received, we awarded 94 ADDYs throughout the night – the…
Now that the dust has settled and winning entries have moved on to the District 2 AAF competition, let’s take a moment to once again to reflect on our American Advertising Award / ADDYs celebration a couple weeks ago. We owe the Rochester ad community…
The Super Bowl Ad Replay may be a week away, but current ad trends allow us to start the show early. Every year it seems that more and more brands are releasing their commercials before the Super Bowl. And if not the ads themselves, brands…
When you’re running an event you say to yourself and the committee a million times, “we have to remember this for next year.” Most of the time you forget anyway. Hence, your wonderful committee. So while we covered some of these ADDY tips just a…
The Genesee Center for the Arts & Education is proud to announce the second annual Spokes & Ink Bike and Poster Fest. After a great showing last year, the training wheels are off and we’re gearing up for another wild ride. And key to the…