Archive for Direct Marketing

Hyper-targeting is a game-changer.

Introducing the magazine for the totally selfish. Ever been reading a magazine and wish you didn’t have to skip through all the crap? You know, the articles that no one with a pulse reads. Mine Magazine, a collabo between Time Inc. and Lexus tailors all…

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20% off Loofahs and the Destruction of Brand Equity

At one time or another, you’ve spammed an audience with direct mail, e-mail, or another tactic. It’s ok, me too. By spamming, I mean direct contact that interrupts someone’s day with a less than stunning, relevant message. We love the measurability. “2.3% redemption! It paid…

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