Necessity is the Mother of Agility

By Scott Ensign, VP, Client Solutions These days, I’m finding myself pretty anxious for the future…

ADDY Insider Tips Part II – Open Before 2014 Edition

When you’re running an event you say to yourself and the committee a million times, “we…

Product placement is the biggest loser.

Unless you are The Biggest Loser. NBC’s hit reality show The Biggest Loser does more than…

Rochester’s City Newspaper Ducks the Trend

The “newspaper deathwatch” tale must be the year’s best covered story. In last week’s installment, the…

A picture is worth a thousand copywriters

Over the last couple of days, some very nice things have been written about the copy…

Facebook v. Twitter

One of my facebook friends recently sent me this question: What’s the advantage of Twitter over…