Archive for Ad Industry

Resiliency + Rochester

Resiliency + Rochester By Sharon Napier, CEO, Partners + Napier I’m very proud to live in Rochester and run an ad agency here. And, I’ve heard it all, just as I’m sure you have. “Oh! That’s near Westchester, right?” “Isn’t it cold up there?” “How…

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Media Mavens in the spotlight

“It was and is a fucking honor to be given this award.” Those are the words of Tracy Till, one half of the Butler/Till duo who received the RAF Silver Achievement Award this year. Sue Butler and Tracy Till founded Butler/Till in the spare room…

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RAF 20 Minutes & A Beer :: A Deliberate Life w/ Matt Smythe & Grant Taylor

As we dive headfirst into the holiday season that for many of us in this industry is filled with equal parts celebrating with family & friends and working to meet the demands of clients with last remnants of budget dollars to spend, I found it…

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2012 State of the RAF

The 2012 state of the RAF. My last address I get to give as president, and I am leaving on a high note. I soon pass the presidential torch to T.C. Pellett. The Marketing guru over at the Monroe County Parks Dept. As a non-agency…

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How much can you tolerate?

You need creative flow to rock new concepts. But we all have “flow-suckers” that we allow to drain our energies. They appear as (daily?) worries about tasks undone, things unsaid, etc. In the coaching world we call them “tolerations.” Things you tolerate on some level…

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The State of the RAF

Watching the state of the Union Address from President Barack Obama inspired me to give my own State of the RAF speech, and well since there is no avenue (yet) for me to give a citywide address on the state of our industry, I’ll have…

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Get Your Freak On.

Be judgmental. We insist. That’s what I told the 6 judges from various disciplines that judged the work for the 2010 Addy Awards. And well RAF members, we had a very successful first day here in the suburbs of Chicago, Illinois. They combed through all…

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10(+) Rules to Live By

Have you checked out the new “Marketers’ Constitution” which the Association of National Advertisers (ANA) recently unveiled? Their goal: Make sure the marketing profession continues to thrive and that it contributes meaninfully to society. Here are the 10 principles they suggested: 1. Marketing must become…

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Recently discovered on twitter: Lee Clow's Beard

I had just about given up on Twitter for the 2nd time. My tweets have been inconsitent and lame (though not inconsistently lame) and I’ve generally found little value. Though I do know the exact travel schedule of many a branding exec. Which is obviously…

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And we'll be right back …

Been watching a lot of baseball on TV recently, it being the playoffs and all. Been seeing a lot of commercials over and over again, too … it being the playoffs and all. I like that there’s new work out, and some of it is…

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