Archive for AAF

Congratulations to National ADDY Winners

National ADDY Winners Have Been Announced The AAF has announced the National ADDY Award winners and we’re excited to have stellar representation from our ROC creative community at the awards in New Orleans. Will they be bringing back silver, gold, or a coveted Best Of?…

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Announcing District 2 ADDY Winners

We’re excited to share this year’s District 2 ADDY Winners. This is a fantastic showing for the great work happening within the Rochester creative community and we’re thrilled for those who will be competing in the national show come June. The American Advertising Awards is…

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Advocacy and Action: Advertising Day on the Hill

AAF’s 2017 Government Affairs Conference Advocacy and Action: Advertising Day on the Hill   Mark your calendars for Thursday, March 30, 2017 for AAF’s 2017 Government Affairs conference Advocacy and Action: Advertising Day on the Hill. This event is free to any AAF member who would…

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RAF 25: Return on Innovation

The RAF is officially 25 years old. We can rent a car now if we want to. 25 years for any organization is an achievement (certainly if it’s 100% run by volunteers) and we’re still making our mark on the industry as it continues to…

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The awards continue to roll in for RAF ADDY Winners

The 2014 RAF American Advertising Awards were a celebration to remember, but the celebrating isn’t quite over yet for some of our ADDY winners. After our local awards, all Gold ADDY winners and many Silver ADDY winners were forwarded along for District 2 judging. We…

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ADDY Insider Tips Part II – Open Before 2014 Edition

When you’re running an event you say to yourself and the committee a million times, “we have to remember this for next year.” Most of the time you forget anyway. Hence, your wonderful committee. So while we covered some of these ADDY tips just a…

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Inspired Judging

Hard to believe we’re only a few days away from the 2013 ADDY Awards. It feels like we were just organizing the judging trip to Pittsburgh. In case you didn’t know, here’s how we got there. Months before, we decide on a city that is…

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ADDY Never Sleeps

“You look tired.” – said everyone I talk to. It’s probably the bags under the eyes but at least I came by them honestly. Because for our organization (like most volunteer based groups), strategizing, mobilizing, and awards show prep never stops. Luckily, neither does the…

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2012 State of the RAF

The 2012 state of the RAF. My last address I get to give as president, and I am leaving on a high note. I soon pass the presidential torch to T.C. Pellett. The Marketing guru over at the Monroe County Parks Dept. As a non-agency…

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JUDGEMENT WEEKEND: A rookie RAF Board member's guide to how the ADDYs are judged.

“We have one heck of a creative communications community in Rochester. And the purpose of the RAF is to keep that community thriving. Through events and programs, we educate, connect, and inspire great work–and we have a ton of fun doing it.” One of the…

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