Monthly archive for October2009

"20 Minutes and a Beer" Triumphantly Returns with Jeff Gabel

A refresher on the premise: relevant topic, local expert, short informal presentation, your favorite Tap & Mallet beverage. What’s not to like? For November, Jeff Gabel, Chief Creative Officer at Partners + Napier will share his observations on the “common constructs of great ideas”. Jeff…

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Live Breathe Film

Yesterday, in accordance with their expanded mission and year round events, High Falls Film Festival launched its new brand: 360|365 Live Breathe Film. With this, the organization is broadening their mission beyond the traditional week-long film festival to include a year round Shorts Contest and…

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And we'll be right back …

Been watching a lot of baseball on TV recently, it being the playoffs and all. Been seeing a lot of commercials over and over again, too … it being the playoffs and all. I like that there’s new work out, and some of it is…

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Simple, short, and sweet. Period. The end.

Brevity is de rigueur for PR professionals, especially when it comes to pitching—both traditional journalists and bloggers. And while we’re now using social media to assist with these efforts, these tools have created an entirely new dimension of brevity. A leader in the PR and…

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Craft in a digital world

Digital has all the evangelists it needs, often seen walking down sidewalks staring at Iphones – i think they call it connecting. We could use the occasional skeptic. So I was happy to come across Christopher Kimball’s piece in Thursday’s NY Times. Mr. Kimball is…

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RAF member debuts film at Image Out

Post Central editor and RAF member Dave Marshall is debuting his documentary, “Swimming with Lesbians,” this Sunday at the Dryden. The Emmy-award winning director’s film documents the life of gay rights activist Madeline Davis as it chronicles the GLBT rights movement in Western New York….

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Profiles Get an Upgrade

Organizations need to give profile pieces more teeth if they want their message to resonate.

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Saturn and the trap of "brand experience"

On a warm Spring day in 1991, my brother Tim visited Rochester with his first new car – a Saturn S series coupe. We took it out on Kings Highway through Durand Park for a road test. Drove ok. But it looked different and Tim…

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