Monthly archive for September2009

Highlights on spending from Mintel

I had the pleasure of attending Mirren’s new business workshop in NY last week. One highlight was the presentation on latest shopping trends from Mintel’s Krista Faron. The prognosis: Encouraging, especially for any products that can be enjoyed at home, and for high-quality, small indulgences….

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Comments, please

Hi, I’m Whit, and I’m a comment junkie. I live for comments. Comments are evidence that people are listening. Comments are testimony that you’ve made someone, somewhere think about something enough that they feel compelled to agree or disagree with you. Comments beget more comments….

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Make better ads in less than 90 minutes

If you haven’t already, you should definitely make plans to see Art & Copy, playing this week at The Little Theatre. The film, directed by Doug Pray, details the creative genius of several relatively well-known and highly influential advertising creatives, such as George Lois, Mary…

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This Tuesday – Inaugural "20 Minutes and a Beer"

Join us tomorrow eve for the inaugural “20 Minutes and a Beer”. The subject is “Social Media” and the expert is Jon Brown from Partners & Napier. Info below, hope to see you there! Where? Tap & Mallet 381 Gregory Street Rochester, NY 14620 What…

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Webster, where life is worth printing.

This Friday one of the Rochester area’s newest cultural gem’s is having a Grand Opening. Dock 2 Letterpress is a printing company like no other. Specializing in handset typography and printing on antique hand fed printing presses. They celebrate an art form that since the…

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"Free" advertising?

When it comes to social media, some people are keen on writing about the pecan-encrusted tilapia or risotto Milanese they had for dinner. Others—nearly 20 percent of them—are tweeting about brand names or products, according to the “Twitter chief scientist” at Penn State University. He…

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In Any Event

Best practices sought for non-profit event marketing.

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What does your project smell like?

Lately, when I’m looking for a bit of evocative inspiration, I’ve been turning to my sense of smell. I’ve read that odors and emotions and memories all meet up in an area called the limbic system to electrify your brain stem and trigger strong memories…

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Why agency sites (mostly) stink, and an announcement…

Ok. They don’t uniformally stink. If you want to quickly assess the type of work an agency considers “great”, they can be useful. But visit half a dozen. Right now, I’ll wait here. Struck by the overwhelming sameness? Like a template was handed out at…

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New season, new prez!

It seems like only yesterday we were drinking warm beer out of plastic cups at my Klassy Kegger. Watching Mayor Duffy pose gamely on the ADDY red carpet with two drag queens? That couldn’t have been two years ago. And let us not forget the…

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