How do you promote local agencies and help recruit top creative talent? The Minneapolis ad community believes they have an opportunity to (re)position their city. And part of it is this website.
This is typically the type of initiative that invites loads of criticism from the snark community (and this has). But why not? Minneapolis sees an economic opportunity in changing how people view their city (sound familiar?) and they're taking a shot. Congrats to the local 4A outpost on pulling agencies together on this.
The real test will be if it continues to be a vibrant, useful site or just another launch and leave.