Monthly archive for June2009

What's the RAF do anyway?

Something to do with the Ad Council? We put on the Addies? Not sure? We here at the RAF would like to clear this up. At last week’s retreat (boondoggle down at the Greenbrier, or was it the 4th floor at Partners?), we took the…

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Roc Rocks!

Rochester is home to considerable communications talent. On the heels of yet another successful Addy Award ceremony, the Public Relations Society of America Rochester Chapter celebrated the 20th year of its annual PRism Awards program. The event was held on June 11 at Casa Larga…

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Should advertisers invest in an iPhone application?

Everyone is clamoring about the new iPhone 3Gs and, more importantly, the iPhone 3.0 software update. And with good reason. It’s a powerful new upgrade to one of the best smartphones on the market. Video capabilities, built-in turn-by-turn GPS, internal compass, FM transmitter, MMS capabilities…

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Touchpoints

I’ve been noticing something about today’s popular media: people want to consume their favorite music/tv shows/movies in as many ways as possible. They want to watch it, listen to it, share it with friends, learn more about every aspect of it. Smart marketers have created…

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Product placement is the biggest loser.

Unless you are The Biggest Loser. NBC’s hit reality show The Biggest Loser does more than entertain America while contestants sweat away pounds. The show is a model for appropriate product placement that brings together brands like Subway, Ziploc, Extra Chewing Gum, and Rochester’s own…

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RAF student member takes home national ADDY gold!

Huge props to David Nardone who scored some more hardware for his trophy shelf at the national ADDY Awards Show & Gala in Atlanta last weekend. David took home National ADDY Gold for his “Houdini” poster series for the Museum of Magic. David also won…

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Ad Age, Women to Watch and a Duramax 6.6L V8

This week’s AdAge includes the annual “Women to Watch” list. Note Jenny Chisney‘s inclusion (nice!). Nearby is an article on GM. AdAge lined up creative directors and the like to share how they’d pitch the troubled automaker’s business. 11 experts weighed in. Each one a…

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