Monthly archive for April2009

Social media for change

In my previous blog post, I wrote about Twitter…particularly about its growth rate and how it competes with Facebook. That was not very long ago and, yet, so much has happened since. Oprah endorses the micro-blogging site; Ashton Kutcher is the first to exceed one…

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Add This!

My new must-have website feature? “Add/Share this” button. You know what I’m talking about… you get to the end of a really good article or funny video, and you think, “I have got to pass that along!” Click one little button, and bingo – it…

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June 10: RAF Winetasting

John Myers Photography is hosting our next RAF event, a winetasting. Mark your calendar in sharpie: Wednesday, June 10, 5 til 8 pm. More details to come soon.

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RIT's Young Guns: Escape from Rochester?

Nice story in RIT’s news and events column about the award-winning next generation of creative talent the school is putting out. But the real question is: what can we do to keep these hot shots from performing a disappearing act and instead stay right here…

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The Barbarian Group's Adventure

“Holy crap! I’m really glad someone is working on that!.” That’s the response The Barbarian Group (TBG) hopes to elicit from visitors to the GE adventure blog . It details behind the scenes action at client General Electric. Works like this: TBG goes on field…

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Social media duke it out

Twitter and Facebook are seasoned veterans of the social media scene. Yet, there continues to be considerable discussion around these two behemoths of late—particularly when it comes to their mind-boggling growth rates. Twitter is a phenomenon in its own right. With a 1,382% annual growth…

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I want a young man with a good income

Ok, I personally don’t. What I mean is that many companies want to—and have always wanted to—reach relatively affluent young men. It’s the golden demographic. Guys with disposable income that they readily spend on beer, gadgets, and shower gel that they hope will have hordes…

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Jacek Utko designs a better newspaper

The daily newspaper model is dying. Readers moved to the web, where it’s hard to earn adequate subscription or ad dollars. The other revenue stream, classifieds, was upended by craigslist. Smart people are trying to create a model to save not the medium (print) but…

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Stop! My ears are bleeding

Ad Age reported on March 16th that a California state rep introduced has H.R. 6209. It is also pleasantly known as the “Commercial Advertisement Loudness Mitigation Act”. What do they want? Softer commercials. When do they want it? During their favorite television shows. While I…

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Post with Purpose

Engage people online with good information and next steps.

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