Monthly archive for February2009

Rochester Artech 2009 Digital Art Competition and Exhibition: Call for Entries

The Rochester Artech 2009 Digital Art Exhibition, one of the RAF’s fellow Creativity United organizations, promotes the expression of the arts through digital media and features pieces by high school and college students, and amateur and professional artists from across the Greater Rochester area. The…

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20% off Loofahs and the Destruction of Brand Equity

At one time or another, you’ve spammed an audience with direct mail, e-mail, or another tactic. It’s ok, me too. By spamming, I mean direct contact that interrupts someone’s day with a less than stunning, relevant message. We love the measurability. “2.3% redemption! It paid…

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ROC: Top 100 to live & launch

Check it: CNN named Rochester the 80th best place to live and launch. We beat out cool cities like Charleston, SC for our pro-biz city government and “abundant recreational offerings.” What do you think about our fair city?

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Inform first, then dazzle

Don’t sacrifice function over design when you’re building a website.

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Great Design Article in Sunday NY Times

For anyone who grew up with typesetting machines, running galleys, cutting and pasting in between letters to perfectly kern revisions, swearing off computers and inhaling spray glue (in a professional way, of course!) this article will make you think back. Love to hear comments on…

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Creative SPEEDATE sold out!

We’re excited to announce that the RAF Creative SPEEDATE event is officially sold out! On Monday February 9th, 64 college students and 32 creative professionals from our community will be coming together speedate-style at John Myers Photography to participate in this annual event. Stay tuned…

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Keeping a strong idea intact through each stage of the creative development process isn’t for sissies. But if you think its tough when developing a print ad, try designing a homepage. The process begins with good intentions – make it intuitive, prioritize messaging, retain the…

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2009 ADDY Early Bird Ticket Deadline Extended

The RAF has decided to extend the deadline for early bird tickets to the 2009 ADDY Awards and Party to Monday, February 9, 2009. From now until the 9th, tickets to the ADDYs are $60 for members, $70 for non members, and $25 for students….

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Bill Buckett Memorial Service

It is with great sadness that many of us say goodbye to our close friend and long-time colleague, Bill Buckett, who passed away the morning of January 28th. Bill was a great talent and a true gentleman, and he will be greatly missed, but always…

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