Rochester Advertising Federation

Freelancer Spotlight: David LeVant

David is a freelance copywriter, creative director, and marketing strategist—but he’ll tell you that 99% of the time people pay him to write things that help them sell stuff. Since beginning his career in 1988, David’s objective has been to help companies communicate more effectively…

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Rochester Advertising Federation Announces Return of Second Annual R/ADWEEK

The Rochester Advertising Federation (RAF) is proud to announce the second annual R/ADWEEK returning to Rochester November 5-9, 2018. Presented by the Rochester Advertising Federation, R/ADWEEK is a five-day series of special events and programs featuring local and national creative leaders and speakers. The goal…

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Freelancer Spotlight: Michael Donohoe

Michael Donohoe is a freelance digital marketing consultant, serving primarily as a marketing project manager and producer.  He runs a small consulting/advertising firm called Something to Say Communications from his home office and is currently a “solopreneur.” Over the past twenty-five years, Michael’s held marketing and…

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RAF and Rochester Contemporary Art Center Announce Opening of On the Side Exhibition

Rochester Advertising Federation and Rochester Contemporary Art Center Announce Opening of On the Side Exhibition Exhibit features work of members of the Rochester advertising community ROCHESTER, N.Y., Sept. 6, 2018 -The Rochester Advertising Federation (RAF) and the Rochester Contemporary Art Center (RoCo) announce the opening…

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RAF and RoCo Collaborate for On the Side Exhibition

Rochester Advertising Federation and Rochester Contemporary Art Center Collaborate for On the Side Exhibition Members of Rochester advertising community invited to submit work for 4th annual exhibition ROCHESTER, N.Y., Aug. 7, 2018 –  Rochester Contemporary Art Center (RoCo) invites members of the design and advertising…

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Freelancer Spotlight: Matt Levar

Matt is an accomplished and award-winning design and marketing professional. He has 18 years experience and a diverse set of creative marketing, design, writing, photography and public relations skills. Matt is a former Clevelander who moved to Rochester. He is seeking employment in his new…

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Freelancer Forum: An opportunity to work on YOUR brand

Last week, we held our second Freelancer Forum, an event meant to highlight and spur discussion around a topic pertinent to freelancers. Attendees gathered around the stage at Skylark Lounge to hear a panel of five local entrepreneurs and experienced freelancers discuss their approach to…

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Freelancer Spotlight: Kelly Feger, Graphic Designer

Kelly Feger is a Junior Graphic Designer. She grew up in Northern Michigan three hours away from the nearest city. When she was young, her classmates would go to her whenever they wanted someone to draw a picture. She began drawing trees, then dragons, and…

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Freelancer Spotlight: Chris Lyons, Illustrator & Professor at RIT

Chris Lyons is an illustrator, teacher, and ballplayer. He gets to draw for great clients (The New York Times, Pentagram, The Smithsonian, The USPS, The World Wildlife Fund), teach incredible students (RIT), and play basketball every morning with guys WAY better than him. His work…

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Exploiting Data Insight and Marketing Intelligence: The Good, the Bad, and the Ugly

Exploiting Data Insight and Marketing Intelligence: The Good, the Bad, and the Ugly By John Loury, President, CAUSE + EFFECT Strategy and Marketing There isn’t a consensus on how to build the perfect marketing strategy. But it’s safe to say that these 4 questions are a…

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