Rochester Advertising Federation

Freelancer Spotlight: Chris Lyons, Illustrator & Professor at RIT

Chris Lyons is an illustrator, teacher, and ballplayer. He gets to draw for great clients (The New York Times, Pentagram, The Smithsonian, The USPS, The World Wildlife Fund), teach incredible students (RIT), and play basketball every morning with guys WAY better than him. His work…

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Exploiting Data Insight and Marketing Intelligence: The Good, the Bad, and the Ugly

Exploiting Data Insight and Marketing Intelligence: The Good, the Bad, and the Ugly By John Loury, President, CAUSE + EFFECT Strategy and Marketing There isn’t a consensus on how to build the perfect marketing strategy. But it’s safe to say that these 4 questions are a…

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RAF Inspired: Sunsets and Dog Turds

RAF Inspired: Sunsets and Dog Turds By Matt D’Angelo, RAF Events Co-Chair and Digital Creative Director at Martino Flynn. “I think the fun of being a graphic designer is to do something original, to make images that nobody’s ever seen before. And the only way you’re…

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A Day With David Carson- Graphic Design Innovator

A Day With David Carson- Graphic Design Innovator (well, 36.5 hours to be exact) By Bob Charboneau, RAF President Carson flew in about 9:15 Thursday night from LAX by way of Chicago, his flight delayed two hours and barely making his connection. He looked hungry and…

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Just Enter the Project.

Just Enter the Project. “The post-grad, real world newbie’s guide to the RAF ADDY’S and Beyond” Guest blog by Sarah Cipro This is my first blog post…like ever. Do I start with my name? or will there be an introduction to who I am before?…

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RAF Inspired: Learning from my students

RAF Inspired: Learning from my students By Carolyn Lagoe Who inspires me? My students. I’ve had the great fortune of teaching for the past nine years. I began teaching as a means to an end. My education would be financially supported if I taught two…

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Creating a Campaign that is ADDY Worthy

Guest Blog by Fontaine Rittelmann As I walk down the halls of Rochester Institute of Technology (RIT), I am surrounded by the great achievements from students past. I cannot help but to feel inspired when I see the award-winning projects plastering the walls. As a student…

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RAF Inspired: Inspiration is intention

Guest Blog by Bob Bailey  When I think about inspiration, I think of two types. The first is when I’m mentally stuck and need a jolt—a shift of mind—new perspective on my situation for greater vision of possibility. You know, go for a run, crank…

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Deathwish: We nearly hospitalized our producer for an ADDY

Deathwish: We nearly hospitalized our producer for an ADDY Guest Blog by Christopher Coe I remember hearing of the RAF ADDY’S as far back as my first year of undergrad. It was Spring in Rochester as Juniors and Seniors scrambled around the building having prints…

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RAF Inspired: Travel and Freakin’ Live Life

RAF inspired: Travel and Freakin’ Live Life By Aaron Gordon “Twist my arm why don’t you” is probably your first reaction. But if you’re a creative like me who has fun producing video content on a daily basis, life can seem like a vacation, and…

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