Rochester Advertising Federation

Congratulations to 2017 ADDYs Winners

We’re proud to recognize Rochester’s marketing and advertising community at the 26th annual American Advertising Awards – or as we like to call them, the ADDYS. We had a record-breaking number of attendees this year gathered to celebrate legendary ideas. Thanks to all who submitted work…

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RAF Inspired: Seeing the competitive side of creativity

Seeing the competitive side of creativity By Rachel Spence People gain inspiration from many things every day. Waking up to birds chirping in the morning light. Daily commutes with the rolling hills and the world flying by. Watching shadows being cast by the afternoon sun…

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New benefit for RAF members

We’re excited to announce a new partnership between the RAF and Nazareth College that directly benefits RAF members. This partnership provides RAF members with preferred access to any of the Nazareth College School of Management master-level graduate programs, which include Human Resource Development, Human Resource…

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RAF Inspired: Creatures of Habit Need Change, Too

Creatures of Habit Need Change, Too By Kelly Chapman “Change is the only constant.” I have heard this statement before but had no idea what it meant. I only knew that it made me shudder at the thought of “constant change” being real. Because, my…

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Advocacy and Action: Advertising Day on the Hill

AAF’s 2017 Government Affairs Conference Advocacy and Action: Advertising Day on the Hill   Mark your calendars for Thursday, March 30, 2017 for AAF’s 2017 Government Affairs conference Advocacy and Action: Advertising Day on the Hill. This event is free to any AAF member who would…

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A note from your RAF President

How is it the end of December already? A note from the RAF President   What does the High Falls ghost, a mountain in Colorado and Nathaniel Rateliff & The Night Sweats have in common? Well, not much, except that your RAF board members have…

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The four points of a solid nomination

The four points of a solid nomination. Joseph Mayernik Owner/Creative Director – Brandtatorship Annually, the RAF selects one member of our advertising community as the Silver Achievement Award winner and is recognized at the American Advertising Award show that takes place in March. The American…

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RAF Inspired: Country Roads

Country Roads By Nicole Henry A while back, our chief strategy officer at Butler/Till published a post on LinkedIn about the importance of finding the white space in your day, week, life; about needing to find those moments where you’re able to disconnect and reflect….

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Student Breathes New Life into 20MAAB

At last night’s 20MAAB, we added a new component that was brought forth by RIT student, Rebecca Wolinski. Rebecca reached out to the RAF a few weeks ago because she noticed that students were leaving after the presentation and missing out on the networking aspect…

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RAF Inspired: Inspiration Island

Inspiration Island By Lissa Mathis What inspires me? Besides having my health, a roof over my head, a Wegmans rotisserie chicken in the fridge, and a husband and two children that mean the (dysfunctional) world to me? Well, here’s how I like to think of this: If…

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