Rochester Advertising Federation

Freelancer Spotlight: Matt Levar

Matt is an accomplished and award-winning design and marketing professional. He has 18 years experience and a diverse set of creative marketing, design, writing, photography and public relations skills. Matt is a former Clevelander who moved to Rochester. He is seeking employment in his new…

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Freelancer Forum: An opportunity to work on YOUR brand

Last week, we held our second Freelancer Forum, an event meant to highlight and spur discussion around a topic pertinent to freelancers. Attendees gathered around the stage at Skylark Lounge to hear a panel of five local entrepreneurs and experienced freelancers discuss their approach to…

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Freelancer Spotlight: Kelly Feger, Graphic Designer

Kelly Feger is a Junior Graphic Designer. She grew up in Northern Michigan three hours away from the nearest city. When she was young, her classmates would go to her whenever they wanted someone to draw a picture. She began drawing trees, then dragons, and…

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Freelancer Spotlight: Chris Lyons, Illustrator & Professor at RIT

Chris Lyons is an illustrator, teacher, and ballplayer. He gets to draw for great clients (The New York Times, Pentagram, The Smithsonian, The USPS, The World Wildlife Fund), teach incredible students (RIT), and play basketball every morning with guys WAY better than him. His work…

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Exploiting Data Insight and Marketing Intelligence: The Good, the Bad, and the Ugly

Exploiting Data Insight and Marketing Intelligence: The Good, the Bad, and the Ugly By John Loury, President, CAUSE + EFFECT Strategy and Marketing There isn’t a consensus on how to build the perfect marketing strategy. But it’s safe to say that these 4 questions are a…

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RAF Inspired: Sunsets and Dog Turds

RAF Inspired: Sunsets and Dog Turds By Matt D’Angelo, RAF Events Co-Chair and Digital Creative Director at Martino Flynn. “I think the fun of being a graphic designer is to do something original, to make images that nobody’s ever seen before. And the only way you’re…

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A Day With David Carson- Graphic Design Innovator

A Day With David Carson- Graphic Design Innovator (well, 36.5 hours to be exact) By Bob Charboneau, RAF President Carson flew in about 9:15 Thursday night from LAX by way of Chicago, his flight delayed two hours and barely making his connection. He looked hungry and…

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Just Enter the Project.

Just Enter the Project. “The post-grad, real world newbie’s guide to the RAF ADDY’S and Beyond” Guest blog by Sarah Cipro This is my first blog post…like ever. Do I start with my name? or will there be an introduction to who I am before?…

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RAF Inspired: Learning from my students

RAF Inspired: Learning from my students By Carolyn Lagoe Who inspires me? My students. I’ve had the great fortune of teaching for the past nine years. I began teaching as a means to an end. My education would be financially supported if I taught two…

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Creating a Campaign that is ADDY Worthy

Guest Blog by Fontaine Rittelmann As I walk down the halls of Rochester Institute of Technology (RIT), I am surrounded by the great achievements from students past. I cannot help but to feel inspired when I see the award-winning projects plastering the walls. As a student…

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