Rochester Advertising Federation

Creating a Campaign that is ADDY Worthy

Guest Blog by Fontaine Rittelmann As I walk down the halls of Rochester Institute of Technology (RIT), I am surrounded by the great achievements from students past. I cannot help but to feel inspired when I see the award-winning projects plastering the walls. As a student…

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RAF Inspired: Inspiration is intention

Guest Blog by Bob Bailey  When I think about inspiration, I think of two types. The first is when I’m mentally stuck and need a jolt—a shift of mind—new perspective on my situation for greater vision of possibility. You know, go for a run, crank…

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Deathwish: We nearly hospitalized our producer for an ADDY

Deathwish: We nearly hospitalized our producer for an ADDY Guest Blog by Christopher Coe I remember hearing of the RAF ADDY’S as far back as my first year of undergrad. It was Spring in Rochester as Juniors and Seniors scrambled around the building having prints…

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RAF Inspired: Travel and Freakin’ Live Life

RAF inspired: Travel and Freakin’ Live Life By Aaron Gordon “Twist my arm why don’t you” is probably your first reaction. But if you’re a creative like me who has fun producing video content on a daily basis, life can seem like a vacation, and…

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RAF Inspired: Being inspired by the WRONG career choices.

How to have no idea what you want to do with you life, change careers paths multiple times, and fall ass-backwards into career happiness. By Aaron Lattanzio Warning* this is not a blog on how to have a fiscally responsible education. There are far too…

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Resiliency + Rochester

Resiliency + Rochester By Sharon Napier, CEO, Partners + Napier I’m very proud to live in Rochester and run an ad agency here. And, I’ve heard it all, just as I’m sure you have. “Oh! That’s near Westchester, right?” “Isn’t it cold up there?” “How…

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Media Mavens in the spotlight

“It was and is a fucking honor to be given this award.” Those are the words of Tracy Till, one half of the Butler/Till duo who received the RAF Silver Achievement Award this year. Sue Butler and Tracy Till founded Butler/Till in the spare room…

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Congratulations to National ADDY Winners

National ADDY Winners Have Been Announced The AAF has announced the National ADDY Award winners and we’re excited to have stellar representation from our ROC creative community at the awards in New Orleans. Will they be bringing back silver, gold, or a coveted Best Of?…

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Repping the RAF: The Intern’s Experience

Repping the RAF: The Intern’s Experience By Courtney Downing It was a “first” for all of us. This was the first time the Rochester Advertising Federation offered an internship and my first time working with multiple professionals from top marketing companies. We all didn’t know…

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RAF Inspired: Back To Basics

RAF Inspired: Back To Basics By Chelsea Wagner I’m sorry for the misleading title, but the link you just clicked is actually not an Ina Garten fan fiction essay. If that is what you’re looking for, why? What kinds of elegant food preparation and easy…

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