How to have no idea what you want to do with you life, change careers paths multiple times, and fall ass-backwards into career happiness. By Aaron Lattanzio Warning* this is not a blog on how to have a fiscally responsible education. There are far too…
Resiliency + Rochester By Sharon Napier, CEO, Partners + Napier I’m very proud to live in Rochester and run an ad agency here. And, I’ve heard it all, just as I’m sure you have. “Oh! That’s near Westchester, right?” “Isn’t it cold up there?” “How…
“It was and is a fucking honor to be given this award.” Those are the words of Tracy Till, one half of the Butler/Till duo who received the RAF Silver Achievement Award this year. Sue Butler and Tracy Till founded Butler/Till in the spare room…
National ADDY Winners Have Been Announced The AAF has announced the National ADDY Award winners and we’re excited to have stellar representation from our ROC creative community at the awards in New Orleans. Will they be bringing back silver, gold, or a coveted Best Of?…
Repping the RAF: The Intern’s Experience By Courtney Downing It was a “first” for all of us. This was the first time the Rochester Advertising Federation offered an internship and my first time working with multiple professionals from top marketing companies. We all didn’t know…
RAF Inspired: Back To Basics By Chelsea Wagner I’m sorry for the misleading title, but the link you just clicked is actually not an Ina Garten fan fiction essay. If that is what you’re looking for, why? What kinds of elegant food preparation and easy…
We’re excited to share this year’s District 2 ADDY Winners. This is a fantastic showing for the great work happening within the Rochester creative community and we’re thrilled for those who will be competing in the national show come June. The American Advertising Awards is…
We’re proud to recognize Rochester’s marketing and advertising community at the 26th annual American Advertising Awards – or as we like to call them, the ADDYS. We had a record-breaking number of attendees this year gathered to celebrate legendary ideas. Thanks to all who submitted work…
Seeing the competitive side of creativity By Rachel Spence People gain inspiration from many things every day. Waking up to birds chirping in the morning light. Daily commutes with the rolling hills and the world flying by. Watching shadows being cast by the afternoon sun…
We’re excited to announce a new partnership between the RAF and Nazareth College that directly benefits RAF members. This partnership provides RAF members with preferred access to any of the Nazareth College School of Management master-level graduate programs, which include Human Resource Development, Human Resource…