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NEW Awards! Up & Coming, Trailblazer, and Mosaic.

January 6, 2022

Addys, Members


There’s the Silver Award, there’s the Best Of categories, and now … there are THREE more amazing ways to recognize greatness at the American Advertising Awards. 

Going down this year:

The Silver Award is for a lifetime of achievement. This is someone who’s pushed our ad community forward, been a mentor you’ve turned to for guidance, and they’ve earned the utmost respect from their colleagues and compatriots. 

  • Criteria: Nominations should demonstrate the candidate’s contributions to their company, ad industry, and the greater community in Rochester. Candidates should also demonstrate a high degree of creative, original thinking in whatever role(s) they’ve held.  
  • Selection: The Silver Award winner will be selected by a panel of RAF board members from the nomination submissions. It is not mandatory for this award to be given each year but if a winner is chosen, the award will be presented at that year’s American Advertising Awards.

 

Nominate now!

 

The Up & Coming Award recognizes an advertising professional with ten or fewer years of experience in the advertising and communications field who showcases an exceptional marketing mind, skilled ability, and clear leadership potential. 

  • Criteria: Nominations should demonstrate the candidate’s marketing mind, skill, and leadership through significant achievements, measurable results, and overall marketing impact. Candidates should also demonstrate a heart for helping others and serving the greater good.
  • Selection: The Up & Coming Award winner will be selected by a panel of RAF board members from the nomination submissions. It is not mandatory for this award to be given each year but if a winner is chosen, the award will be presented at that year’s American Advertising Awards.

 

Nominate now!

 

The Mosaic Award is designated for work that promotes diversity, celebrates history, or encourages a more inclusive society. 

  • Criteria: The winner should demonstrate an understanding and sensitivity of targeted multicultural audiences.
  • Selection: Similar to the Best Of categories, there is no way for entries to be designated in advance for the Mosaic Award. The winner will be selected by our judges as they proceed with their normal judging procedure. If you’re interested in this award, all you need to do is enter as you normally would. Again, it’s completely up to the judges to decide if the entry is worthy of this special award. It is not mandatory for this award to be given each year but if a winner is chosen, the award will be presented at that year’s American Advertising Awards.

 

And that’s not all! We’re excited to share that in 2023, we’ll be introducing another new award:  

The Trailblazer Award recognizes an outstanding advertising professional who has made a significant, meaningful impact on their clients, customers, company, or community within the past year. This honor is for personal or professional initiatives that resulted in the betterment of all involved.

  • Criteria: A proven record of positive change for either personal or professional initiatives that have occurred within the last calendar year. 
  • Selection: The Trailblazer Award winner will be selected by a panel of RAF board members from the nominees submissions. It is not mandatory for this award to be given each year but if a winner is chosen, the award will be presented at that year’s American Advertising Awards.

 

So what does this all add up to? Each year, starting in 2022, the RAF will recognize a deserving individual for a Silver Award or Trailblazer Award, an Up & Coming professional, and a Mosaic award—for a total of three special awards annually.

So, start thinking of these people and projects! And keep checking our website and social channels for when nominations will begin.