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Why agency sites (mostly) stink, and an announcement…

September 8, 2009

Ad Industry, Creative, Innovation, Insight, Opinions, RAF, Social Media


Ok. They don’t uniformally stink. If you want to quickly assess the type of work an agency considers “great”, they can be useful. But visit half a dozen. Right now, I’ll wait here.

Struck by the overwhelming sameness? Like a template was handed out at a 4 A’s conference. Right down to the “proprietary approach” and 3rd person bios (“Our clients describe Mike as quietly brilliant. So they’re surprised to learn he fronts a local punk band on the weekends”). I selected two for fodder, one bad and one good:

McCann NY (bad)
I defy you to discover anything relevant about this agency in 30 seconds. Eventually I found the “what we think” section, and have concluded that concealment was intentional (summary: they’re really really open to ideas). And moving links, still, in 2009?

Full disclosure, I used to work at McCann NY prior to emigrating to Rochester. Met my wife there. Loved the place. They are better and smarter than the site suggests.

Crispin Porter & Bogusky beta (good)
In certain circles, it’s very 2005 to openly admire CPB. But when faced with conventional challenges, they continue to think and behave unconventionally. The beta site is the latest example. Video, feeds and news about CPB and clients. Not just the sanitized PR stuff either. So it captures the impact the work is having rather than assessing work in a gallery. Time on your hands? Watch “Brokaw meets Bogusky” video.

Let me know examples you admire, local or otherwise. Love to see more of the good stuff. Or tell me how wildly off-base I am.

And the announcement:
When introducing the new blog team a few weeks ago, I neglected to mention P&N CMO Sarah Hanson. Not a minor oversight. Sarah arrived in Rochester from Boston’s Digitas with a ton of digital experience. More on Sarah here. Look for her to light up the blogoshere later this month.

mj