This year’s R/ADWEEK is all about the importance of authenticity in the ads we create and balancing sincerity with science. You’re invited to join us for five days of exclusive events involving some of the best creative minds in the field—all here to inspire you and give you the spark it takes to find your voice. Event details and ticket purchase available below.
RAF members receive discounted tickets!
Changing your gender from female to male takes balls. And if you’re going to do it in front of 500 coworkers at one of the top ad agencies in the country, you better have a pretty big set! Come hear how this creative director used what he learned working in advertising to achieve the ultimate rebranding: himself.
Chris will be available after the discussion for book signings.
Chris Edwards (Creative Director & Author)
SVP of Digital at Yes& Agency
Author of The Agile Brand (2018)
The Agile Brand is about the evolving relationship between company and consumer. It follows the evolution of branding from its beginnings to the authentic relationship with brands that modern consumers want.
Join us Monday night to hear keynote speaker Greg Kihlström and panel discuss his new book, The Agile Brand. Greg will be available after the panel discussion for book signings.
Join some of Rochester’s leading ad and design pros for a panel discussion on what they are looking for when making intern and full-time hiring decisions. RIT professor Chris Lyons, will lead a panel discussion with student input to give you a competitive advantage when entering the industry and the job market.
Authentic – it’s quite possibly the most over-used term in our business since Empowerment, Synergy or Quality. But it’s also one of the most important things we can aspire to achieve for our audiences. Come listen, participate and talk with your mouth full in a fast, fun workshop led by Truth experts in Art, Data & Emotion as they reveal truths, tips (and maybe a lie) about how authenticity can help or hinder our profession.
The Agile Brand is about the Evolving Relationship Between Company & Consumer Brands have evolved over several centuries from simple tools for recognition to something much more nuanced and sophisticated in the modern age. Being an agile brand means taking part in a relationship with consumers. While this means giving up some control over your brand, it rewards you with loyal, long-term customers. The Agile Brand follows the story of branding from its beginnings to the authentic relationship with brands that modern consumers want, and gives practical examples of what you can do to modernize your brand in meaningful ways.
Authentic diversity + inclusion in our agencies and our work does not happen by accident, it has to be thoughtful and informed. Getting to great work requires diverse perspectives that can come in many forms. Join us for an open conversation about how agencies can be thoughtful and genuine in their approach.
Telling the Story of Local Food & Drink
Leah Stacy, Co-founder of Boomtown Table & Chuck Cerankosky, Owner of Good Luck Restaurant
In 2015, a journalist and a restaurateur joined forces to change the way we tell stories about food & drink in Rochester and the Finger Lakes. The result was Boomtown Table: a website dedicated to video, social media, photo and written storytelling. Creating Boomtown launched a partnership that led to brand creation and strategy, social media coordination, design, and production for Rochester Cocktail Revival, Radio Social, Bar Bantam, and more. (Leah is also a media professor and cofounder of Upstate Social Sessions, while Chuck is a co-owner of restaurants Good Luck and Cure.) Join the Boomteam as they talk about current projects - and why creating original content for the food & drink industry matters so much.
How to be More Strategic When “Strategy” Isn't in Your Job Title
John Itkin Director of Strategy at The Article Group
We all want to be more strategic. More tied in to the big picture, more focused on creating change and reaching big-picture goals. But in day-to-day ad biz life, that’s not so easy to do. This session is all about practical skills that creatives and account people can mine from the discipline of agency strategy and apply to the work they’re doing every day. You’ll learn about some of the most effective moves strategists use to sell in ideas and deliver tangible value to clients, and how you can fold them into your work practices without reinventing the wheel.
A little bit of history, a little bit of mystery, and a little bit of the magic of putting ink on paper. Take a trip down the rabbit hole at Rochester’s largest letterpress shop. See the original Adobe Wood Type Ornaments, explore the over 200 faces of wood type, and pull some prints during this interactive Letterpress Lunch & Learn. Mind your p’s and q’s as you get to set type, and pull a print of your work. See how the history of typesetting is still relevant in 21st century design and how you can turn your designs into beautiful letterpress prints.
The modern world was born on a printing press. Once essential to communication, the 500-year-old process is now in danger of being lost as its caretakers age. From self-proclaimed basement hoarders to the famed Hatch Show Print, Pressing On: The Letterpress Film explores the question: why has letterpress survived?
Worlds of each character emerge as unusual narratives—joyful, mournful, reflective and visionary—are punctuated with on-screen visual poetry, every shot meticulously composed. Captivating personalities blend with wood, metal and type as young printers strive to save this historic process in a film created for the designer, type nerd, historian and collector in us all.
Join our R/ADWEEK keynote speaker Chris Edwards, author of Balls: It Takes Some To Get Some, for an exclusive lunch and conversation.
This is an exclusive event. Only 15 seats available!
Chris made his advertising debut in 1993 as a copywriter at Arnold Worldwide, a high profile ad agency in Boston. There he used the principles of branding and marketing, along with his ever-present sense of humor, to orchestrate what was quite possibly the most widely accepted and embraced gender transition of its kind––at a time when the word “transgender” didn’t exist.
He eventually became more known for his creative talent than his transition. He was the first to use YouTube content in a TV spot with two guys rapping about McNuggets and is responsible for the earworm, Gimme back that Filet-O-Fish, gimme that fiiiiish. He was also part of the creative team on Truth, which was recently ranked one of the Top 15 Ad Campaigns of the 21st Century.
After building an award-winning career spanning nearly twenty years, Chris left his Arnold post as EVP, Group Creative Director to write his memoir, BALLS: It Takes Some to Get Some. Since then he’s become a sought-after speaker, inspiring audiences at ad agencies, conferences and companies like Apple and Google with his courageous story and compelling message that we have the power to control how others define us.
While Facebook’s data updates in 2018 have provided further privacy for individuals, they have also had a significant impact on advertisers’ targeting capabilities. The loss of direct 3rd party data feeds into the platform has impacted advertiser’s ability to hyper-target and provide more genuine, highly relevant messaging to some of their core audiences. In this session, we will review 2018 data privacy changes, discuss how they have impacted Facebook advertising, and creative ways for advertisers to compensate for the changes.
We’re capping off the week with a happy hour(s) at Rochester’s own Iron Smoke Distillery. Come have a drink and snack to celebrate another successful R/ADWEEK with the RAF! Plus get a behind-the-scenes tour of the distillery and learn about the distilling process first hand.