MAIN EVENT KEYNOTE

8
NOVEMBER
5:30PM-8:30PM

LOCATION: HYATT REGENCY ROCHESTER
STUDENTS: $25
MEMBERS: $40
NON-MEMBERS: $50

THE ULTIMATE REBRANDING: CHANGING YOUR GENDER FROM FEMALE TO MALE

Changing your gender from female to male takes balls. And if you’re going to do it in front of 500 coworkers at one of the top ad agencies in the country, you better have a pretty big set! Come hear how this creative director used what he learned working in advertising to achieve the ultimate rebranding: himself.

Chris will be available after the discussion for book signings.

Chris Edwards (Creative Director & Author)

KICKOFF KEYNOTE

5
NOVEMBER
5:30PM-8:30PM

LOCATION: THREE HEADS BREWING

FOOD: MEAT THE PRESS FOOD TRUCK

STUDENTS: $10
MEMBERS: $20
NON-MEMBERS: $30

THE AGILE BRAND KEYNOTE & MODERATED PANEL DISCUSSION

Greg Kihlström
SVP of Digital at Yes& Agency
Author of The Agile Brand (2018)

The Agile Brand is about the evolving relationship between company and consumer. It follows the evolution of branding from its beginnings to the authentic relationship with brands that modern consumers want.

Join us Monday night to hear keynote speaker Greg Kihlström and panel discuss his new book, The Agile Brand. Greg will be available after the panel discussion for book signings.

MONDAY, NOVEMBER 5

12:00

1:30

STUDENT LUNCH & LEARN:

Do you have the right stuff? Learn what ad and design pros are looking for in an intern or full-time hire.

Donna VonDerLinn / Creative Director / Brand Cool

Doug Parton / Director of Human Resources / Partners + Napier

Jeff Knauss / Co-Founder / Digital Hyve
LOCATION: ROCHESTER INSTITUTE OF TECHNOLOGY, SKALNY ROOM

EVENT DETAILS

12:00

1:30

LUNCH & LEARN:

Observation, Information, Agitation
The Views of an Artist, a Data Geek and a Pathfinder

John Roberts / Chief Strategy Officer/Founder / Truth Collective
LOCATION: TRUTH COLLECTIVE

EVENT DETAILS

6:00

8:00

KEYNOTE & PANEL DISCUSSION

The Agile Brand

SPEAKER: Greg Kihlström / SVP of Digital at Yes& and Author of The Agile Brand (2018)

PANELIST: Linh Phillips / Consumer Insights Manager / Constellation Brands

PANELIST: CJ Gaffney / Director of Strategic Planning / Partners + Napier
FOOD: MEAT THE PRESS FOOD TRUCK WILL BE ON-SITE
LOCATION: THREE HEADS BREWING

EVENT DETAILS

TUESDAY, NOVEMBER 6

12:00

1:30

LUNCH & LEARN:

Diversity + Inclusion By Design

Sheldon Levy / Content Curation Consultant
Former SVP + Associate Director of Production at Saatchi & Saatchi

Tiffany Edwards / Engagement & Inclusion Director / Droga5

Mary Owusu / Vice President / Director of Analytics & Digital Strategy / Mower
LOCATION: PARTNERS + NAPIER

EVENT DETAILS

5:30

9:00

40 MINUTES & 2 BEERS (40 MAAB):

Telling the Story of Local Food & Drink

Leah Stacy / Co-founder / Boomtown Table

Chuck Cerankosky / Co-Owner of Good Luck & Cure
Director of Food & Bev, Radio Social & Bar Bantam / Founder, Rochester Cocktail Revival

How to be More Strategic When “Strategy” Isn't in Your Job Title

Jon Itkin / Director of Strategy / The Article Group
LOCATION: GOODLUCK

EVENT DETAILS

WEDNESDAY, NOVEMBER 7

12:00

1:30

LUNCH & LEARN:

Type Bites

Tony Zanni / Founder / Type High Letterpress
LOCATION: TYPE HIGH LETTERPRESS

EVENT DETAILS

5:30

8:30

MOVIE NIGHT:

Pressing On: The Letterpress Film

LOCATION: THE LITTLE, THEATER 2

Watch Movie Trailer

EVENT DETAILS

THURSDAY, NOVEMBER 8

12:00

1:30

VIP LUNCH

KEYNOTE SPEAKER CHRIS EDWARDS

LOCATION: CHAR STEAK & LOUNGE

EVENT DETAILS

5:30

8:30

MAIN EVENT: KEYNOTE SPEAKER

The Ultimate Rebranding: Changing Your Gender From Female To Male Takes Balls

SPEAKER: Chris Edwards / Creative Director & Author

LOCATION: HYATT REGENCY ROCHESTER

EVENT DETAILS

FRIDAY, NOVEMBER 9

12:00

1:30

LUNCH & LEARN

Facebook Data Privacy Changes & the Impact on Advertising Authenticity

Colleen Condon / Director of Digital Services / JAY Advertising

LOCATION: JAY ADVERTISING

EVENT DETAILS

4:30

6:30

R/ADWEEK HAPPY HOUR CELEBRATION!

LOCATION: IRON SMOKE DISTILLERY

EVENT DETAILS

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