Archive for Opinions

Simple, short, and sweet. Period. The end.

Brevity is de rigueur for PR professionals, especially when it comes to pitching—both traditional journalists and bloggers. And while we’re now using social media to assist with these efforts, these tools have created an entirely new dimension of brevity. A leader in the PR and…

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Craft in a digital world

Digital has all the evangelists it needs, often seen walking down sidewalks staring at Iphones – i think they call it connecting. We could use the occasional skeptic. So I was happy to come across Christopher Kimball’s piece in Thursday’s NY Times. Mr. Kimball is…

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Saturn and the trap of "brand experience"

On a warm Spring day in 1991, my brother Tim visited Rochester with his first new car – a Saturn S series coupe. We took it out on Kings Highway through Durand Park for a road test. Drove ok. But it looked different and Tim…

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Why agency sites (mostly) stink, and an announcement…

Ok. They don’t uniformally stink. If you want to quickly assess the type of work an agency considers “great”, they can be useful. But visit half a dozen. Right now, I’ll wait here. Struck by the overwhelming sameness? Like a template was handed out at…

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Should advertisers invest in an iPhone application?

Everyone is clamoring about the new iPhone 3Gs and, more importantly, the iPhone 3.0 software update. And with good reason. It’s a powerful new upgrade to one of the best smartphones on the market. Video capabilities, built-in turn-by-turn GPS, internal compass, FM transmitter, MMS capabilities…

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The art of WOM

It was tough getting back to the grind yesterday after a relaxing Memorial Day weekend, which began with a family visit in Connecticut (truly there’s no place like home, but only in small doses…). I grew up in a small town surrounded by state forest…

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RIT's Young Guns: Escape from Rochester?

Nice story in RIT’s news and events column about the award-winning next generation of creative talent the school is putting out. But the real question is: what can we do to keep these hot shots from performing a disappearing act and instead stay right here…

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Small agencies rescue the country

Can small agencies help us out of the recession? Alex Bogusky thinks so, based on their capacity to behave entrepreneurially in a way big shops can’t. Here’s a quote from his AdAge article: The reality is they (small shops) can do things for their clients…

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A picture is worth a thousand copywriters

Over the last couple of days, some very nice things have been written about the copy that is part of the Dundee Ales & Lagers rebranding. It’s been very gratifying…and a little embarrassing. But here’s some insight into what we, on the Dundee team, knew….

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Photoshop: Friend or Faux?

it’s the beauty secret of the industry. and the subject of much debate. some say it adds an air of aspiration. others say it paints an unrealistic body image and false sense of face. and some are calling for full disclosure. see ny times op-ed…

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