Archive for Insight

Generating creative heat when your life is on fire.

Keeping a hot creative streak alive is hard enough when the corners of your life are mom-could-even-visit tidy. So how are you supposed to keep generating smart, fresh work when life is laced with personal loss, financial struggle, or heartbreak? You know time will eventually…

Continue reading →

How much can you tolerate?

You need creative flow to rock new concepts. But we all have “flow-suckers” that we allow to drain our energies. They appear as (daily?) worries about tasks undone, things unsaid, etc. In the coaching world we call them “tolerations.” Things you tolerate on some level…

Continue reading →

November's 20 Minutes & a Beer now on Vimeo

In case you missed last weeks mobile ad presentation from Butler/Till’s Mike Davis, we recorded and uploaded it to Vimeo. Watch it below or visit http://vimeo.com/17042914 20 Minutes & A Beer is an educational/social program started by the RAF as a way to showcase our…

Continue reading →

In case you missed the last 20 Minutes and a Beer, we got it all on video.

Chris Lyons and his freelance insights managed to pack the Tap & Mallet last week. So much so that many of us found ourselves standing in the back or at the bar because there just wasn’t enough room. In case you were one of those…

Continue reading →

10(+) Rules to Live By

Have you checked out the new “Marketers’ Constitution” which the Association of National Advertisers (ANA) recently unveiled? Their goal: Make sure the marketing profession continues to thrive and that it contributes meaninfully to society. Here are the 10 principles they suggested: 1. Marketing must become…

Continue reading →

Recently discovered on twitter: Lee Clow's Beard

I had just about given up on Twitter for the 2nd time. My tweets have been inconsitent and lame (though not inconsistently lame) and I’ve generally found little value. Though I do know the exact travel schedule of many a branding exec. Which is obviously…

Continue reading →

And we'll be right back …

Been watching a lot of baseball on TV recently, it being the playoffs and all. Been seeing a lot of commercials over and over again, too … it being the playoffs and all. I like that there’s new work out, and some of it is…

Continue reading →

Simple, short, and sweet. Period. The end.

Brevity is de rigueur for PR professionals, especially when it comes to pitching—both traditional journalists and bloggers. And while we’re now using social media to assist with these efforts, these tools have created an entirely new dimension of brevity. A leader in the PR and…

Continue reading →

Craft in a digital world

Digital has all the evangelists it needs, often seen walking down sidewalks staring at Iphones – i think they call it connecting. We could use the occasional skeptic. So I was happy to come across Christopher Kimball’s piece in Thursday’s NY Times. Mr. Kimball is…

Continue reading →

Profiles Get an Upgrade

Organizations need to give profile pieces more teeth if they want their message to resonate.

Continue reading →

Page 1 of 3 1 2 3