Archive for Blogging

RAF 20 Minutes & A Beer :: A Deliberate Life w/ Matt Smythe & Grant Taylor

As we dive headfirst into the holiday season that for many of us in this industry is filled with equal parts celebrating with family & friends and working to meet the demands of clients with last remnants of budget dollars to spend, I found it…

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The Strategy of Basketball

I loved to play basketball when I was younger. Though I wasn’t very good at it. My size and skill earned me the nickname “handicap” but I still enjoyed to play. Some of my fondest memories growing up centered around playing pick up basketball at…

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Next Step Junkie

Action items make webpages more user-friendly.

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Roc Rocks!

Rochester is home to considerable communications talent. On the heels of yet another successful Addy Award ceremony, the Public Relations Society of America Rochester Chapter celebrated the 20th year of its annual PRism Awards program. The event was held on June 11 at Casa Larga…

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The Barbarian Group's Adventure

“Holy crap! I’m really glad someone is working on that!.” That’s the response The Barbarian Group (TBG) hopes to elicit from visitors to the GE adventure blog . It details behind the scenes action at client General Electric. Works like this: TBG goes on field…

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Social media duke it out

Twitter and Facebook are seasoned veterans of the social media scene. Yet, there continues to be considerable discussion around these two behemoths of late—particularly when it comes to their mind-boggling growth rates. Twitter is a phenomenon in its own right. With a 1,382% annual growth…

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Facebook v. Twitter

Not sure whether to tweet on Twitter or update your Facebook? Here’s one person’s take on their differing propositions.

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Meet Gary, Social Media Ninja

Gary Vaynerchuk owns a wine shop in New Jersey named the Wine Library, and also happens to be a social media expert. Now, I understand that you can’t swing a dead cat on the web these days without hitting a “social media expert”, but Gary’s…

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What the Dream Team was to basketball, this team is to blogging

Ok, you’d have to know USA Olympic basketball to get that. Even then, it may not make sense. But this does: we recently invited 5 area pro’s to form the RIF RAF blog team. The group was recruited to represent a range of specialties, and…

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Powerpoint doesn't kill people, we do

Death by Powerpoint. If you’re not familiar with the disease, you know some of the contributing factors: 1) reading from slides 2) multiple ideas per slide 3) all text I could go on (clip art). Suffer through enough of these, and you understand why some…

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