One night a year. We unite with those we compete with to celebrate the triumph, the struggle and the pursuit of excellence that bind us. We recognize the limits we’ve pushed. We honor extraordinary performance and incredible feats of creativity. Because in the true spirit and glory of advertising, the essential thing is not to have conquered, but to have fought like hell.

This is the RAF’s coverage of the XXVII ADDYs 2018 The American Advertising Awards